Working with the ad agency producer to make your first ad
Mike
June 9, 2022
You came up with the idea, sold it to the creative director, accounts department and the client. Approved! Go make it! Time to meet the advertising
Category: Ad Life
Selling campaign ideas to your creative director, the agency and the client
Mike
May 23, 2022
Selling campaign ideas is just as important as the craft of coming up with them. Too often I see great campaign ideas fall flat because
Tips on working overseas as an ad creative
Mike
May 13, 2022
During your career, you are likely to work at many different agencies. Perhaps in many different cities. They will all have different creative processes and
A Modern Campaign Needs Hundreds of Advertising Headlines
Mike
March 3, 2022
If I have one pet peeve about the way advertising is taught today, it’s headlines. Student portfolios are typically made up of print ads and
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