Clients are not stupid An advertising agency client relationship is founded on respect. Clients can be frustrating, unpredictable and changeable. But they are certainly not
Your first advertising agency is important for many reasons. It isn’t so important that it can destroy a budding career. But it is your first
You came up with the idea, sold it to the creative director, accounts department and the client. Approved! Go make it! Time to meet the advertising
Selling campaign ideas is just as important as the craft of coming up with them. Too often I see great campaign ideas fall flat because
Subscribe to our email newsletter today to receive updates on the latest news, tutorials and special offers!